Matthew Warner
Fourth Eye Digital Arts
Branding your company can be an exciting, fun and rewarding process. It allows you the chance to learn, experiment and try new things. It gives you an opportunity to express your ideas, while finding methods of addressing your audience.
Make Your Mark
Finding ways to make your mark, means finding ways to make your audience enjoy your product or service that much more. In many cases, people "eat with their eyes", and visual appeal of your business branding will help make your product stand out. Making your mark means expressing your idea in a clear and concise fashion. It means reaching your audience and making them enjoy remembering you. This will lead to repeat clients, and positive word of mouth marketing.
Stand Out From The Crowd
There are specific elements that must be followed when designing your logo, product packaging or overall business brand. But finding ways to make your company unique, while staying with in the specific parameters will make you stand out from the crowd.
"Atrium" Branding Package
This is a unique branding package that is still available to be purchased. But as an example, you will see the different colors that can be used, and the portions of the page that can be edited to include product photographs, and text.
Color Varations
Once your new logo has been created, you will be able to easily adapt color changes, textures and even new backgrounds! This can be a fun and interesting process, because this time can also be considered a period of experimentation. Have fun learning how different colors work with your brand, and use satirical or popular themes to accent different variations. Having variations of colors means that you can take advantage of specific themes, moods and even holidays. Well sticking to your original logo, making slight changes or additions along the way will make your audience remember that much more with an interesting experience.
This is another concept piece that is available, and can be transferred onto multiple platforms and formats.
Printing vs. Print Shops
This is when file format becomes most important. The file size and type will affect how the image can be reproduced. Your file should be in the correct format, and it should be able to be rendered to the correct size and shape without causing pixelation, or skewing the image. Whether you're printing your images at home, or you are going to a print shop, making sure you have the correct file size and format will help preserve your images integrity. Depending on the scope of your assignment, you may want to have a print shop print your images correctly. I can provide you with links to local print shops, and have your work printed and sent to you directly. Home printing can be done if you have the correct equipment. Some companies use home offices, or have office printers they can use to print off documents such as letterheads, flyers and other paper correspondence. For things that are more complicated such as t-shirts, hats, writing equipment and product packaging, sending the images directly to a print shop will ensure that you can mass produce your work with the highest quality results.
Get Started
Let me know when you would like to get started. There are a wide range of services that I can provide for you, but it all begins with the consultation session. Click the button below, and send me a message. We will be in touch within 2 hours.